Grocery Shopping In The Tech Age

Grocery Shopping In The Tech Age

Tantiv4 is a Silicon Valley based IoT company focused on IoT devices and apps to socialize and democratize the household grocery shopping experience.

Grocery shopping is getting a complete makeover. These days with the rise of Smartphones and Lifestyle Apps, consumers are spoilt for choice in how to pick, buy and get their food. But this time it isn’t a win for consumers. Unlike other industries, where the bricks and mortar stores surrender the market to tech innovators like Amazon and Uber, the stores themselves are the big players. And if they can keep control of inventory and local delivery, they may well prevail over the upstart tech start-ups. At least for a while.